像摩托罗拉移动这种公司的手机设备设计流程是怎样的？

Q.
What is Motorola’s design process?

A.
We established this design organization about 11 years ago. The whole point was to build one centralized design organization in the business, one that was very holistic in nature, that covered both the physical and digital disciplines of design of product.

For the physical design, we have within our groups industrial designers, surface engineers, advanced mechanical engineers, material scientists and trends forecasters. On the digital side we have user experience designers. Additionally we would have design researchers, and there are people who are engaged in ethnographic studies on automobiles and homes. They track how people use technology and identify some of the needs that are unmet at this stage.

That’s what our design group is, and we’re located in Chicago, California and Korea.